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The Team

Andy Shafer
​
Founder,
Strategist, Business Builder Author and Board Member
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John Salladay
​
Managing Director, 
NBID Associates
​
John Stevens
​
Technology Director,
NBID Associates
​

Our Approach

Disruptions are taking place across B2B industries today.  Customer demand for sustainability, new digital technologies and industry consolidations are all changing the marketplace rapidly and dramatically.  Innovation is both an opportunity and critical imperative.

We define the problem first
We utilize novel, proven processes built off well embraced principles from Christensen, Drucker, Moore and others
We engage Industrial Opinion Leaders
We leverage experience with proven models
We believe in discovery-driven growth
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