Our approach starts with three critical elements: you, your customers and your current or potential competition.  And we don’t stop there.

 

Our process involves rather intense iteration between understanding of driving forces in prospective user industries and your company’s capabilities and strategic options.  Beginning with an understanding of your strategic interests, we look for market discontinuities.

 

A market discontinuity is a shift in any of the market forces or their interrelationships that cannot be predicted by a continuation of historical trends and that, if it occurs, can dramatically affect the performance of a firm or an industry.  Discontinuities create openings that greatly enhance potential for commercial success of new product and services. 

 

Once we’ve identified openings created by discontinuities, we test them for strategic fit for you, value created for customers and your ability to create a sustainable competitive advantage.  When all of these converge we will have identified a true opportunity that fits you.

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“It will rarely pay to enter an industry in equilibrium unless the firm has special advantages.”

                                                                                                                                                 – Michael Porter

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